Soil Value Exchange is a social benefit corporation helping farmers and ranchers convert to regenerative practices on a massive scale. By 2030, we aim to convert 25 million acres of land across the US from conventional land management to practices that restore optimal soil health and biodiversity. One of our operating assumptions — based on our experiences working with many ranchers — is that there must be a financial incentive for landowners to move towards regenerative practices. But what if we’re wrong about that? What drives the next generation of farmer and rancher? Are there landowners out there who are ready for a holistic approach and do not feel tied to their grandfather’s practices of tilling, conventional grazing, making hay, large monocultures, GMO seed, and bare soil? How can we harness the spirit and ethos of the biodynamic approach to attract more landowners in “red states” into true land healing? This workshop will engage all participants in a creative discussion to explore what is possible to take the spirit of biodynamics into the mainstream.