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The Competitive Environment in Local, Direct Marketed, Biodynamic and Organic Foods: The Guerilla Marketing Advantage

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Most direct marketers know that they will never out Wal-mart Wal-Mart on pricing or Whole Foods on glitz. But many farm entrepreneurs have something these giant corporations can't buy at any price.....authenticity.

As the integrity of organic label continues to be challenged by a corporate agribusiness takeover, factory farm livestock production and commodity imports from China, India and other developing nations, the Biodynamic producers have a unique opportunity to differentiate themselves.

High-integrity direct marketers have a distinct advantage that could and should be exploited. Kastel will walk participants through a set of time-tested guerrilla marketing techniques that the big boys will envy.

The active word in this workshop is "integration. Kastel will present case studies of successful farm marketers integrate point-of-sale signage, sampling, events, newsletters, social media, speaking engagements, community involvement and media relations into an extremely low cost and effective campaign to tell the story behind your food and farm.

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Conference: 
2012 North American Biodynamic Conference
Date: 
Fri, 11/16/2012 - 2:00pm to 3:30pm
Location: 
Monona Terrace
United States
Presenter(s):