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Navigating Marketing Decisions through Financial Analysis

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Experienced vegetable and fruit farmers doing some combination of CSA, farm stand, farmers market and sales to intermediaries will benefit from this workshop. The workshop will also open with a module on planning relationship-marketing tactics from the perspective of CSA (specifically a meat CSA).
 
During the workshop, participants will learn to:
  • Identify critical decisions that determine profitability
  • Price products for appropriate markets
  • Identify and manage wholesale customers
  • Determine those products to produce and sell to each customer
  • Determine true costs of production
  • Learn how to keep the right records
Date and Time: Saturday, February 9, 2013, 9:00 am - 4:20 pm
Location: Angelic Organics Main Barn Loft, 1547 Rockton Road, Caledonia, IL
Cost: CRAFT Members $10; Non-CRAFT members $45
You may pay with cash or check on the day of the workshop.
Please bring a dish to pass for the potluck lunch.

RSVP required- Please email Rebecca@learngrowconnect.org if you plan to attend.

Please allow yourself enough time to arrive early and settle in before the workshop, as we will begin promptly at 9:00 am.

Agenda:

8:30-9:00am - Coffee and Mingling

9:00-9:30am - Welcome and Introductions
 
9:30-10:30am - Jody Osmund, Cedar Valley Sustainable Farm
Relationship Marketing Strategies
Jody will present how CVSF has used community fundraisers (benefiting local nonprofits), traditional media outlets (like newspapers and TV) and social media to boost CSA shares and strengthen relationships with CVSF’s shareholders.
 
10:30-10:45am - Break
 
10:45-12:00pm - Jim Munsch, Deer Run Farm
Decision Making
Producing data to turn into information to use in decision-making is work.  Work is labor - by the owner/manager and by many people in the organization.  This session talks about whether this expense is worth it.
Economics
This is a high level view of the economic realities of the vegetable business.  Part of this is benchmarking with other farms.  Part is strategic direction setting.

12:00-12:45pm - Potluck Lunch

12:45-2:30pm - Jim Munsch, Deer Run Farm
Fitting your Farm to the Markets
There are multiple channels of distribution between farmer and ultimate consumer.  The paths farms pick to use demand different skills, crops and management methods; they have different balances of risk and reward and they yield differing results.  Strategic decisions in this area dramatically effect profitability.  This session discusses this subject.
Price
This session discusses price management within different channels.  Management methods are different between channels of distribution and we will talk about these differences.

2:30-2:40pm - Break

2:40-4:10pm - Jim Munsch, Deer Run Farm
Cost
Developing cost structures for individual crops and between different channels is important to planting strategies, decisions about what crops are offered in each channel and ultimately to price management. Individual cost estimating and whole farm costing systems will be explained.  Costing systems involve considerable data collection - work - so we must discuss whether this work is worth it and ways to mitigate the work of data collection.

4:10-4:20pm - Closing and Evaluations
Location: 
Angelic Organics Farm Caledonia, IL
United States
Date: 
Sat, 02/09/2013 (All day)