Please allow yourself enough time to arrive early and settle in before the workshop, as we will begin promptly at 9:00 am.
9:30-10:30am - Jody Osmund, Cedar Valley Sustainable FarmRelationship Marketing Strategies
Jody will present how CVSF has used community fundraisers (benefiting local nonprofits), traditional media outlets (like newspapers and TV) and social media to boost CSA shares and strengthen relationships with CVSF’s shareholders.
10:45-12:00pm - Jim Munsch, Deer Run FarmDecision Making
Producing data to turn into information to use in decision-making is work. Work is labor - by the owner/manager and by many people in the organization. This session talks about whether this expense is worth it.Economics
This is a high level view of the economic realities of the vegetable business. Part of this is benchmarking with other farms. Part is strategic direction setting.
12:00-12:45pm - Potluck Lunch
12:45-2:30pm - Jim Munsch, Deer Run FarmFitting your Farm to the Markets
There are multiple channels of distribution between farmer and ultimate consumer. The paths farms pick to use demand different skills, crops and management methods; they have different balances of risk and reward and they yield differing results. Strategic decisions in this area dramatically effect profitability. This session discusses this subject.Price
This session discusses price management within different channels. Management methods are different between channels of distribution and we will talk about these differences.
2:30-2:40pm - Break
2:40-4:10pm - Jim Munsch, Deer Run FarmCost
Developing cost structures for individual crops and between different channels is important to planting strategies, decisions about what crops are offered in each channel and ultimately to price management. Individual cost estimating and whole farm costing systems will be explained. Costing systems involve considerable data collection - work - so we must discuss whether this work is worth it and ways to mitigate the work of data collection.
4:10-4:20pm - Closing and Evaluations