Expanding Your Processing and Marketing Options
Location: Michael Fields Agricultural Institute (W2493 County Road ES, East Troy WI)
Date: July 8th 2014
Time: 9-3 pm
Cost: $60 (includes lunch)
Looking for creative ways to make extra money? Can't sell all your produce or have too many seconds? We have some solutions! Attend our full day workshop on expanding your marketing options by selling outside the "CSA Box." Our workshop includes 3 guests who will cover online marketing, processing under the "Pickle Bill" and working with a processor.
9:00am-10:30am Jenny Buckley, Business Development Facilitator, Organic Processing Institute.This session is for farmers and others who are considering adding value to fresh produce through processing. Participants will be guided through important steps of getting processed goods to market. Got a product idea? It may or may not require you to become licensed with the state. Calling it "organic" may or may not require you to obtain organic certification. We will discuss licensing exemptions under cottage food laws (such as the Wisconsin Pickle Bill) and organic certification exemptions. We will also review steps to becoming licensed and certified. Participants will pick up tips on using commercial kitchen space, sourcing organic ingredients, and identifying materials allowed in organic processing. NOTE: This session will not cover technical how-to's of processing food.
Jenifer Buckley is Business Development Facilitator with the Organic Processing Institute (OPI). She has worked on sustainable food and farming issues in the Great Lakes area since 1995. As coordinator and board member of the Sustainable Farming Association of Minnesota's Lake Superior Chapter, she developed outreach and educational programming for farmers and food entrepreneurs in Minnesota and Wisconsin. Jenny has a PhD from Michigan State University's Department of Community Sustainability, where she researched the food safety regulation of small-scale and artisan food processing in Michigan. Most recently, she managed OPI's School for Organic Processing Entrepreneurs.
10:30am-12:00pm Andy Gehl, President, Contract Comestibles.
Contract Comestibles focuses on small batch, unique recipes to create Retail Ready and Foodservice sauces, dressings, jams and jellies. We work directly with regional farmers on "Farm to Fork" and "Locally Grown" initiatives. Our facility is Organic, FDA and USDA certified. We enjoy making products not currently available in the market.
From Operations to Sales, Andy Gehl has over 25 years of hands-on experience in the Food Manufacturing Industry. Andy was President of his family company, Gehl Foods, from 2001 to 2011. Looking for an opportunity to get involved with a smaller, Organic facility, Andy took an ownership stake in Contract Comestibles in 2012.
12pm-1:00pm Lunch, Wild Flour Bakery
1:00pm-2:30pm Presenter: Max Kane, Co-Founder, Farm Match
Max Kane is an expert in selling farm food direct with over $1 million dollars in experience. At this presentation, Max will unveil the fundamentals of selling online while taking you on an in-depth tour of how FarmMatch.com's free business management tools can help you reach you direct selling goals.