Social Media: How to Build Sustainable Connections
Wondering how technology and social media tools can help you grow your farm business? This workshop will teach you how to use the power of social media to bring in loyal customers and higher sales.
An effective social media strategy is a critical component to any successful farm business. Yet with new tools and techniques popping up every year, it becomes a constant struggle to build and maintain sustainable connections with customers. Just as you master one tool, a new one comes up that requires a different set of skills and marketing strategy. In order to stay relevant and connected with your customers, you must learn to adapt quickly and effectively. This workshop will provide the guiding principles necessary for building sustainable connections through social media, regardless of the tools used. It will include an overview of the most popular tools currently available, an introduction to the guiding principles of social media marketing, easy steps that farmers can take to enhance interactions, and examples of effective posts.