SARE's free, digital Farmer Field Day Toolkit is a comprehensive resource of step-by-step instructions, timelines, and downloadable tools and templates for planning and hosting a successful event. Plus, users will learn the ins and outs of working with the media, creating press releases and PSAs, generating public interest, capturing the event with video and sharing it online.
Whether through trial and error or the completion of an on-farm research project, farmers and ranchers are the keepers of knowledge and skills that can help others succeed. With advance planning and coordination, you can use your field day to educate others on best practices, specific management practices and equipment, or to highlight research methods and results. It’s a win-win for you, who may benefit from an increased market and brand recognition, and your attendees, who may be inspired to take what they’ve learned and adapt it for their own production system.